For today’s episode, we will be discussing the new book releasing on August 11th, 2021.
We will go over how to get into the secret lucky and cheap fans-only club.
We will talk about these things…and more in another episode of Multifamily Investing Made Simple in under 10 minutes.
Tweetable Quotes:
“this is going to be the Bible for passive investors” – Dan Kreuger
“we’re going to be doing a behind the scenes deep dive, kind of like a director’s cut version of this book” – Anthony Vicino
“so the first part of that for me would be getting the cash flow machine going that I can then use to dump into the real estate” – Anthony Vicino
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The Passive Investing Book Made Simple
Anthony Vicino: [00:00:16] Hello and welcome to Multifamily Investing Made Simple, this is the podcast, it’s all about taking the complexity out of real estate investing so that you can take action today. I am your host, Anthony, the CEO of Invictus Capital, joined as always by Dan. I have my first book published, Kruger as a going down. Doing Good. Dana is officially you can’t see it at home because you’re on a podcast. He hasn’t got a wife watching the video. Dan is holding up the galley copy. That’s what we fancy author types call the draft that the publisher sends you of a book for your final approval before it goes to mass printing. And if you’re looking at this, it’s a good look, a book, I must say, but I must say, because I wrote it in some very, very biased and well, damn right to it was a team effort all around or publishing this bad boy in conjunction with Jake and Geno. It’s honestly, if you’re listening to this right now, just be forewarned. This entire ten-minute episode today is going to be a pitch fest. We’re just going to talk about the book.
Dan Krueger: [00:01:21] Let’s talk about the book just for ten minutes and totally worth it. Yeah, no, this is really exciting. This has been, I believe, most of twenty for you, Anthony. And I would say I contributed ideas and concepts and influenced some of the content. But the actual work of writing this book is not a pamphlet or a little book. This is a full-sized beefy, not too beefy. Just write the book and you can tell this guy has written 12 novels before then. So it’s very well written. But I’m just really excited because this is something that’s going to be serving a very underserved demographic out there. And that is the person who wants to get into real estate but does not want to be an active real estate investor like we are. And just like I think the Khordad book is kind of the go-to book for people who are getting into real estate, this is going to be the Bible for passive investors. So, so long. Rich dad, poor dad.
Anthony Vicino: [00:02:26] Get out of here.
Dan Krueger: [00:02:26] Robert Kiyosaki is this is going to answer all those questions that people had, but not to the degree that all those active investor folks do. So it’s going to be a really easy read to be very digestible. And I’m excited to give it to the masses.
Anthony Vicino: [00:02:41] Yeah, it’s interesting because when we first started writing it, we took it on because it’s the same time we started writing us at the same time that we launched this podcast, because one, we were like, you know, there’s not a lot of resources out there for people that want to be passive investors. And it was interesting, I was talking with somebody earlier today about the fact that when I first started investing in real estate and I bought my first properties, I was psyched about multifamily. And being an active investor, I thought was the coolest thing in the world and was telling everybody I was. I tell my friends and family and they all just kind of looked at me like, yeah, that’s great and all. But I don’t have any interest in dealing with tenants because I’m telling them stories about bounty hunters, which there are stories about bounties, bounty hunters in here, like, I don’t want to do a toilet’s like this story is not in the book, but like in the first week that I took over, that property had to change out three toilets. And it was a triplex. So that’s one hundred percent of toilets. And so I’m telling everybody, it’s like real estate’s great and they’re like, yeah, I don’t want to deal with with any of that. And I was like, which is perfectly fine.
Dan Krueger: [00:03:43] Yeah. I think it’s a minority amount of people that do actually enjoy the challenges of this business empire. Are some of those few that actually get energized solving the problems that you face in this industry? We love challenges and getting served up a big tray of problems to home and we just look at it when we solve the puzzle. It’s extremely gratifying. But for the vast majority of people, if that a job, they’ve got a family, they don’t want another responsibility and liability thing to worry about. So the passive investing role, I think, is a great fit for a lot of people out there. And this is going to be the map to wherever you are now to understanding that business model and exactly how easy it is.
Anthony Vicino: [00:04:28] Mhm. And so this, this episode of the podcast, it’s going live on the seventeenth and so on July twenty twenty-one, the book is going live into the world on August 11th. And so set that on your calendars. Now the reason that we’re doing this episode today, I wanted to let you guys know that we are going to be doing a very special I don’t we don’t know what we’re calling it yet. Like the Founders Club or members-only or fans-only. I don’t know what that really means. I was talking about
Dan Krueger: [00:04:59] Fans of dotcom. That’s the hot news site,
Anthony Vicino: [00:05:04] Is that the new social media platform where we need to have
Dan Krueger: [00:05:07] Like the new Facebook. So it’s going to have a fans-only page. So.
Anthony Vicino: [00:05:11] Oh, God, OK. But we’re going to be is we’re going to be doing a behind the scenes deep dive, kind of like a director’s cut version of this book where we’re going to go through each chapter and talk through a talk through the stories in there, break it down and create an audio read-along experience so that you’re if you have the book, you’re going to get access to that. It’s going to be a very exclusive, very exclusive VIP zone. You’ve got to buy the book and you’re going to get access to that. Series of podcast episodes, unless you happen to be listening right now, you lucky person out there that doesn’t want to buy the book, so you’re lucky and you’re cheap. That’s OK. We love you. And we want to invite you into the founder’s club. So if you’re listening to this and you want to have access to that exclusive podcast series, then shoot us a message. Find us Anthony Invictus, multifamily dot com or Dan at Invictus, multifamily dot com say, hey, I want to be in the founder’s club, I want to be in that thing and we’ll make sure that you get access to, again, the very exclusive deep dive chapter by chapter read along. Dan’s going to be reading from the book at times.
Dan Krueger: [00:06:22] Imagine that a very poor reader. It’s going to be rough, but I think it’s you remember back in the day when you would buy a DVD and there was an option to watch it with the commentary of like maybe the director or some of the actors. And you can make them talk about it while the movie is rolling. I always found that really fascinating. And then that’s kind of what I imagine this being where it’s it’s the book, plus us doing a deeper dive, going a little bit deeper, providing more insight, more examples of just kind of talking about the book in a more interactive way than just kind of reading it. So it’s going to be fun to do. And I think it’s going to be really valuable for people because they get that next level
Anthony Vicino: [00:07:02] A little bit deeper.
Dan Krueger: [00:07:03] A little bit deeper. Yeah.
Anthony Vicino: [00:07:05] And again, guys like the only way you get it, you’re going to get that. If you buy the book, that’s one way. Or if you’re listening to this and you reach out and you say, hey, I won in the Founders Club, then you can also get it. I’ll make an exception. We’ll make you
Dan Krueger: [00:07:16] We’ll make you solve a riddle. And if you can solve the riddle, we’ll let you it.
Anthony Vicino: [00:07:22] Is it going to be a hard riddle? I’m really bad at riddles.
Dan Krueger: [00:07:25] I don’t know. I don’t have a riddle yet to come.
Anthony Vicino: [00:07:27] Ok, OK.
Dan Krueger: [00:07:27] We’re probably going to be easy
Anthony Vicino: [00:07:29] If you want into the Founders Club and you’re listening to this right now. Email us a riddle
Dan Krueger: [00:07:34] And is there we need riddles first.
Anthony Vicino: [00:07:37] Yeah. All right. So, guys, as I said at the beginning of this episode, this episode was really just a pitch. We’re just really excited because we got the physical copies of the book. And it’s been a year in the making. What’s really funny about this book is when I first started writing it, it was first one hundred pages. And then I was like, what if we’re going to do this? Let’s go. Let’s make sure it’s like a deep resource for people. And so then it sprouted to 400 pages and I was like, well, let’s make sure it’s not too deep. So then I had to go back in terms of stuff.
Dan Krueger: [00:08:07] I would love to focus on the cutting room floor.
Anthony Vicino: [00:08:09] There’s a lot on the cutting room floor. And so we tried to get to that Goldilocks zone where it’s not filled with overly detailed information because as a passive investor, you really don’t need to go as super, super deep into this. But it is thorough enough. So, you know exactly a step by step framework of what you need to do to be a successful passive investor in this in this
Dan Krueger: [00:08:29] Domain to have you
Anthony Vicino: [00:08:31] Know, I’m really satisfied with the girth. It’s about three hundred pages, which I think is is a nice, nice amount. You can usually get through that. And I would say it’s probably like a six-hour read because the way I write is very, very sparse with words. It’s trying to
Dan Krueger: [00:08:48] It’s light, it’s a light read. It’s not like you’re consuming vast amounts of data. There are stories. There’s a good flow to it. So you’ll find yourself just like.
Anthony Vicino: [00:08:59] Yeah, yeah.
Dan Krueger: [00:09:00] So and you can come into it just you can come into this knowing absolutely nothing, absolutely nothing of a little state. And by the end of it you’ll be pretty much a pro.
Anthony Vicino: [00:09:09] And the other side of that too is if you already have some experience as a passive investor, I think it’s still I was trying we tried to create something that was usable for both somebody brand new, but also somebody who has the experience and they want to take their game just a little bit deeper. So regardless of where you land on that spectrum, hopefully, it’s fun if even if you don’t learn anything, hopefully, it was entertaining. And if you’re not having fun while you’re investing, then what are you doing? I don’t know. Well, actually, investing in boring things is kind of a good thing. We like boring.
Dan Krueger: [00:09:38] Yeah. I mean, the checks are fun. I enjoy the process of cashing the mailbox money.
Anthony Vicino: [00:09:44] It’s always funny. Quick aside, you sometimes hear other operators in their marketing talk about mail but mailbox money or like I like you. Just every month you get a check in the mailbox. You go out there and you get your check, you get mailbox money. And I always find that really funny because I’m like, please don’t send money to my mailbox. You just send it straight to my bank account. Thank you. Don’t make me cash
Dan Krueger: [00:10:06] That is for our listeners who aren’t investors. We do ask for money where it just goes to your bank, go straight
Anthony Vicino: [00:10:13] To your to
Dan Krueger: [00:10:13] Go through snail mail and require you to go to a financial institution.
Anthony Vicino: [00:10:17] Maybe a little bit anticlimactic though, because now I know. I know. And fair. Yeah.
Dan Krueger: [00:10:22] It’s, I mean it is fun. Like the first time, you get like a check in the mail for something that you really didn’t work for necessarily. That’s fun. It’s like it makes it feel more tangible, real. You can still log into your bank and see the deposit. There it is. But maybe something. But we should
Anthony Vicino: [00:10:38] We should start sending like a commemorative fake check, like the first quarterly distribution after we end the deal or after we close the deal. And that first cash flow distribution. It’s a commemorative check that you can put on your wall. And you’re like that.
Dan Krueger: [00:10:52] That is like a check, some
Anthony Vicino: [00:10:56] Pretty small amounts because it’s only been one quarter. It’s like the first quarter of a Value-Add deal. So it won’t be a big check,
Dan Krueger: [00:11:04] Which have to be very careful with sending out big checks. I’ve heard that might not be entirely legal.
Anthony Vicino: [00:11:09] Oh, OK. That’s good
Dan Krueger: [00:11:11] To know. I mean, as long as it’s like a big one, like publishers, it’s
Anthony Vicino: [00:11:14] Comically big, really
Dan Krueger: [00:11:15] Not real. I think that we’re good, but it’s just got to be very obvious
Anthony Vicino: [00:11:20] That it’s well, you guys at home, you guys and gals let us know right, right in and let us know. Would you be psyched to get a comically large check to commemorate your first deal? If so, you know, maybe that’s the next thing Invictus needs to look into for, you know, delivering a premium experience.
Dan Krueger: [00:11:39] I yeah, I would bet that that would irritate more people than it would please, but it would be very funny for us. So it’s worth considering.
Anthony Vicino: [00:11:48] It’s worth considering. So that’s going to do it for us. Guys, thanks for listening. As we just sat here and probably added very little value to your day besides pure entertainment. But hopefully, you now know about the passive investing made simple book, which you should definitely go check out. Remember that launches on August 11th and we’re really, really excited to share that with you. So make sure you pick up a copy that you leave a review that you give five copies to your friends. You can never have too many books.
Dan Krueger: [00:12:21] This is true.
Anthony Vicino: [00:12:22] Mm-hmm. It’s science.
Dan Krueger: [00:12:24] If you have too many, you just start putting them in your garage, just like Tyler does,
Anthony Vicino: [00:12:28] Just start stacking them up. Remember, the average CEO reads 52 books a year. They don’t all have to be different. So that’s going to do it for us. We’ll see you next week.
