by | 30, Nov 2022

Growing A Money Tree

Today we are doing the impossible.

They said it couldn’t be done… but we are going to grow a money tree.

Now, this tree isn’t going to sprout literal money… and it isn’t actually a tree… BUT we are going to give you the growing kit for your very own “money tree”.

So what do we mean by this?

This idea came to Anthony where all good ideas manifest… the shower.

The idea of filling your life with MMA’s is key if you want to achieve wealth. MMA being Money Making Activities. And what is better at making money than a money tree?

Well first, like any kind of tree, you need to plant the seed. Generate the idea, and then master your idea. You need to find the right type of seed because it has got to be perfect.

Then you plant it. Now what?

Well, you need to nurture it. Water it. Take care of it. The same goes with your MMA. You need to nurture your MMA, you need to grow it.

Last, and this is our favorite part, you pluck the fruits of your labor. AKA you make your money!

So there you have it, a growing kit for your very own money tree.

Listen in this week as Anthony and Dan dive deeper into how you can grow your very own money tree, and maximize your money-making activities.

Tweetable Quotes:

“Getting the seed is like the relationships with lenders, brokers, sellers to like get the deal. And then when I think about the growing, that’s when I get to like the operations side, I guess I start thinking about like property management..” – Anthony Vicino

“Reading or consuming some sort of educational content will definitely pay dividends later at some point.” – Dan Krueger

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five rules of investing

The Five Rules of Investing


Growing A Money Tree

[00:00:00] Anthony: Hello and welcome to the podcast. This is Multifamily Investing Made Simple on your host Anthony of Invictus Capital. This right here, this is Dan. Remarkable to Kruger. Um, he’s not, he’s not actually remarkable, but he’s using it remarkable. He. Poster Child for the Remarkable Corporation. Was there a remarkable

[00:00:33] Dan: one?

Yes. Oh, I’ve never seen it.

[00:00:35] Anthony: I can’t. It wasn’t very good. So we don’t talk about it. We just come straight to Remarkable too. Cause it’s not on

[00:00:38] Dan: their website, I’m pretty sure. Yeah.

[00:00:40] Anthony: For those that don’t know what the hell we’re talking about. And if you’re not on YouTube, what the heck? You should be on YouTube.

Go to multi-family Investing, mid Simple, the YouTube channel and check us out. You can watch everything. You can see how pretty faces and, um, Dan’s great beard and he’s holding up his remarkable too. It’s like this fantastic digital paper. Great for note taking. Mm-hmm. .

[00:00:57] Dan: We are not sponsored somehow. I’ve given so [00:01:00] many recommendations for this thing over the year.

I reached out to

[00:01:02] Anthony: them about being, becoming an affiliate. I did, and they made it such a pain in the ass that I was like, this isn’t worth it. I’m just gonna stop recommending their stuff. So everything I said prior to this about everything up to this, don’t go buy it. It’s, it’s great, but don’t go buy it.

But don’t, don’t buy it. Cause they, they made it a real pain in the butt to become an affiliate and I was like, this is not worth it. So they are not

[00:01:20] Dan: sponsors. They’re like not the opposite of a

[00:01:23] Anthony: sponsor. They were, it was so annoying. They’re like, you need to prove that you purchased this. I’m like, I bought it three years ago.

They’re like, you have to prove that you purchased it on our website. I’m like, okay. Then she, is this a phone call or email? This is an email chain. It was, it was a pain. Anyway, it is a great product. This is really good. I use it every single day. So, um, I get no kickback if you go buy one. That’s all I.

Tried. Yep. So, uh, what, what, what were you doing here today? What you wanna

[00:01:47] Dan: talk about? I mean, I don’t know. I think I know the topic vaguely. I can’t say

[00:01:53] Anthony: understand. I said it very cryptically to

[00:01:55] Dan: you. Yes, you did. Yeah. So we’ll see what happens. We’re gonna talk about some stuff. [00:02:00] I don’t think it’s real estate.

It sounds like, uh, horticulture.

[00:02:03] Anthony: It is horticulture and money culture. Okay. Yeah. Yeah. We’re gonna talk about how to, how to grow your own money. And Dan doesn’t have any context, but I’ll, I’ll lay the foundation for you guys. I got some context,

[00:02:15] Dan: but it’s, uh, I’ll give it to you. You’re probably confused. Yeah, it’s, I feel like it’s steering me in the wrong direction.

Cause I have one, uh, experience with something similar to a money tree.

[00:02:24] Anthony: Oh, okay. What is it?

[00:02:25] Dan: I’m curious. Uh, just, uh, this, this person I knew back in the day, um, she kinda, she kinda went off the deep end with the woo woo stuff. I think she read The Secret and just got really into all that stuff and. Uh, she was talking about this, this thing called an abundance tree at the time, which effectively that, the way I understood it was a plant that just sat in her house and it was supposed to inspire a spirit of abundance and.

Huh, money coming to her. So,

[00:02:53] Anthony: um, did it work? Is she, is she wealthy beyond riches? No, it didn’t work.

[00:02:58] Dan: No, [00:03:00] but that’s what I pictured when you said money trail, I was like, ah, damn abundance tree

[00:03:03] Anthony: again. Okay, so it has nothing to do with that. But I do want to take a tangent here real quick cuz this is super interesting.

Um, talking about, ah, my ear, my earphones just pop. We have, we have, she

[00:03:13] Dan: headphones and they

[00:03:15] Anthony: shock our ears. They shocked our ears. Yeah, it. Sorry if you guys, if I screamed in your ears, that was, it was shocking. Um, okay, so tangent time, because you talked about the secret and the abundance tree and this whole, I think there’s this whole.

Like, um, law of attraction, right? Yes. That, that’s the fundamental’s what comes up, kinda talking about Yeah. Which ties into like the idea of affirmations, which for a long time I did affirmations and I still kind of do because I, I think the language that you use and you speak to yourself with matters a whole lot, but I don’t really do it in the whole, like, I am wealthy and wealth flows easily to me and I’m a magnet for the universe.

Uh, whatever. Um, however, I, I read a study this weekend that kind of, Um, it influenced me in a way that I, I found really [00:04:00] interesting. So do you know those really lame posters that you see in offices where it’s like a cat hanging from a tree and it’s like, just hang in there? Yep. And then there’s like a, like a, a track picture of somebody with a baton from 1972 like crossing the finish line and it’s like success.

Yes. Like, you know what I’m talking about, like these really cheesy things. It’s

[00:04:18] Dan: more of a nineties thing, wasn’t

[00:04:19] Anthony: it? Yeah. Well, they’re still out there. Okay. But, um, we should get some of those. Well, here’s the thing is the study found that those posters, when, when you’re in a work environment with those posters, yes, they’re lame and people like say that’s lame.

But the, the studies. Prove out that people embody those characteristics that they see subconsciously around them, even in those lane posters. So when you see a poster that says like, persistence, those people in that workplace were more persistent on like challenging tasks. Like the amount of time that they would spend on it was, was significantly higher.

And so then I, then it got me thinking about, um, making not lame posters, , and like, okay, well surely we [00:05:00] can create like inspirational affirmative posters. Yeah. That don’t suck. Right? Yeah. So,

[00:05:05] Dan: so that’s what, so not a stock image of a, a

[00:05:07] Anthony: triathlete, like exactly the finish line. So, so Jamie and I actually, cuz we’ve been working on this slide project together cuz we’ve been trying to do like our, like a thing with couples of like, Let’s you and I be a partner and build something together, you know?

And so we did that this weekend where we made these like really beautiful nature wallpapers for our computers and then superimposed them with, uh, like different affirmations Okay. That are like important to us. And so actually we created like 20 of ’em. If anybody wants them, shoot me an email. I’ll, I’ll send them to you.

They’re pretty rad, actually. I thought I was gonna be lame at first, but Jamie did a really good job. And so there you go. Uh, just shoot me an email, Anthony invictus multi-family dot com and I’ll shoot you a link. Get some wall. I like it. And then you can be, then you can have your own abundance tree on your computer.

Okay. Okay. Yeah. All right. Let’s talk about money tree. Oh wait, no, we can’t talk about the money tree yet. Yeah, we gotta, no, we can’t. We gotta talk about bad investing advice. [00:06:00] Bad investing Advice I got for you is don’t plant a money tree. Yeah. Worst advice ever. We could just leave it at

[00:06:05] Dan: that. Yeah. Um, just don’t, don’t don’t buy a money tree.

That’s the big thing. Cause people sell ‘

[00:06:10] Anthony: em. Yeah, they do, don’t they? Yeah, that’s right. I forgot that’s a thing. Selling

[00:06:15] Dan: money trees.

[00:06:16] Anthony: Hot. Damn. There is, there is a, there is a customer for everything. Yep. Pretty much. Okay. What’s your, what’s your advice?

[00:06:23] Dan: Uh, bad investing tip of the week is, past performance is not indicative of future results.

I kind of reaching on this one, but hang in there with me. Um, ,

[00:06:35] Anthony: wait. If only there was a cat poster here, I could hang in there. So much better.

[00:06:40] Dan: Yeah, maybe you can just throw one up

[00:06:42] Anthony: real quick. Reese, give us a, give us a cat photo. Show us that you’re listening to this podcast. Um, yeah,

[00:06:46] Dan: so you’re gonna hear that disclaimer pretty much before anybody talks about past performance, whether it be a fund or someone.

Anybody online talking about things that happened in the past? Probably gonna preface it by saying that, [00:07:00] and the angle I’m gonna try to take with this is that, um, while that may be good advice when looking at a fund manager or a stock or a sector, anything, what happened in the past is not necessarily what’s gonna happen in the future.

Okay, that’s great. But if you look at the bigger picture, if he’s way out. Take a look at the, the long term market cycles and human behavior in general. Uh, it always looks like the past, the same stuff happens over and over again. So if you look at Ray Dalio’s changing world order and big debt crisis, he talks about the, the cyclical nature of markets.

Uh, if you look at a chart of, uh, tulip bulbs from way back in the day when there was a mini, uh, with those things, uh, put it up against the.com bubble and put that up against crypto. Whatever, all the things they look the same. Human behavior is the same. Human behavior is what is driving markets. So when you’re looking at anything like [00:08:00] any kind of financial instrument, it’s always gonna look at the like the past human behavior’s always gonna be the same.

You’re gonna see the same boom bus cycles. And my point is that, Pass is always pretty much going to repeat itself. It’s just gonna look a little bit different. Instead of.com companies, it might be BS coins in the crypto market. Uh, but it’s gonna be the same type of thing over and over, over again.

[00:08:22] Anthony: One of my favorite quotes on this topic is, uh, I can’t remember who said it, but he said, um, uh, history never repeats itself, but it always rhymes.

And I think there’s, there’s a lot to take from that because nothing ever ha like the tulip crisis not gonna happen. Exactly. The. , the.com crisis probably not gonna happen exactly the same, right? Nothing ever repeats exactly the same, but it always rhymes. It always looks like the underlying principles of what caused it, the mania, the euphoria, the doubt, the fear, all of that stuff, like it’s, it’s rooted in like a very limited number of human emotions and feelings and biological imperatives.[00:09:00]

And that’s a really interesting thing, right? Like. What motivates us as humans is actually pretty finite. There’s not, there’s not a billion different factors, and yet the manifestations of those can, they can play out in a ton of different ways. Yeah. But you can pretty predictably say like, well, humans, they tend to get overly exuberant and then they tend to get overly, um, fear monering.

And they, we just go through these, these cycles. A good, that book you mentioned, Ray Dalio’s book is really good. Except for it’s depressing as hell.

[00:09:28] Dan: Uh, the big Oh, changing

[00:09:29] Anthony: world order one. Changing world order. Yeah. Yeah. I don’t know if I’d even recommend that one anymore. We didn’t. It’s

[00:09:33] Dan: interesting. Yeah.

It’s not gonna make you feel good. No. We did

[00:09:36] Anthony: a deep, a deep, um, a deep dive into it on the sophisticated investor notes, which if you haven’t, if you haven’t been listening to the podcast for very long, we haven’t done one of those episodes in, in a hot minute. But just know that if you were to go to, uh, invictus multifamily.com/notes.

There’s a little Easter egg. You can actually be taken to a folder on Dropbox and [00:10:00] download all these, um, one page summaries that Dan and I did of like 25 books and big debt. Cri no, we didn’t do big debt crisis. We did new World Order Change. World order. Yeah. That one’s on there. That will, that will literally save you from having to read a book that will take you like 20

[00:10:14] Dan: hours.

Yeah, it’s like the size of an encyc. Actually, it’s probably longer than 20 hours, don’t you think? Maybe. Oh yeah. How has it take? That took a bit. That’s gotta be 700 ish pages. And it’s a good size. It’s a larger book. It’s not like a standard. There’s, there’s

[00:10:27] Anthony: pictures, but they’re not the kind of pictures you want.

They’re charts,

[00:10:30] Dan: they’re graphs. I like, uh, yeah, you got shocked to get into Yeah.

[00:10:35] Anthony: These ear, these headphones. It’s time for an upgrade guys. Anyways, I dunno. Let’s talk about making a money tree.

[00:10:41] Dan: Yeah. Please, uh, set this up.

[00:10:43] Anthony: Hanging on beta. Like, where is this going? Okay, so this morning I was in the shower and I was thinking about a question that I got from somebody online.

Um, I had made some social media post about the five simple ways to become a real estate [00:11:00] millionaire or like make your first million in real estate or something like that. Something catch catchy. And the fifth one was execute your key money making activities every. and I write, I write this down. I, I always like little shorthand things and frameworks and so I, I always write down mma, um, which is just money making activities.

And she asked me, uh, okay, so what are your key money making activities in a day? Like, what would that look like for, for you? And so as in the shower, I was thinking about it and I was like, man, there’s a lot of ways you can answer this. And then it got me thinking about the, the idea of creating a money.

And so my framework that I came up with in the shower this morning for the money tree is one, you plant your money seeds. Two, you grow your money seeds, and then eventually you have to pluck your money fruit. And so I wanna walk through that framework of plant grow, pluck. Okay. [00:12:00] Number one is you have to plant the money seeds.

Things that will eventually come to fruition, right? Mm-hmm. . So when, when I say something like that, what, where does your mind go to? Like what would for us in real estate or what we do, what would be some like money seeds? Well, because you’re saying

[00:12:13] Dan: this, I’m thinking of it through like a marketing lens.

Yeah, that can be one. So, um, this would be, I guess from a marketing perspective, planting your money seeds is, um, putting content out there for people to. Yeah. That become aware of who you are and hopefully start to pay attention to what is it you’re

[00:12:32] Anthony: doing. Yeah. That could, that could be one. I think for the money seat, I actually think about it a little bit more fundamental.

Like what is the product behind, like, that’s eventually going to grow into something that can generate money, that we can then pluck it. Right? So I think of it kind of like knowledge, like the, the real estate. That’s a seed. Right? And if we could grow of real estate, well, no. Like if we buy a building, like a building is like a.

right? Like in, in, in and of itself, the, the building [00:13:00] isn’t gonna make you money yet, so you gotta plant it, and then every day you’re gonna have to do things to grow it. Those are the activities of like property management of, um, you know, working with the banks, maybe getting like, uh, a refinance or something like that.

And then the pluck is like, okay, when do you actually execute that and get your cash flow or you get your capital events and like, so there’s different phases, but yeah, you could look at it through the marketing if, if you were just like, , uh, like an e-commerce person, your, your seed could be like, oh, this product.

And then the, the growing it is, how do you water it over time with like content or raising awareness or networking and relationship building so that that thing becomes known. And then the plucking is like, how do you actually then monetize it and like, take money out of the thing so it’s not just sitting there.

And that, that last one is actually kind of tricky in a lot of cases for people because they, they’re like, I have a product. I’m marketing it. I don’t know how to get money out of it. ,

[00:13:57] Dan: I guess when I, I think about this a little bit [00:14:00] differently, I’m thinking about it more like, uh, the planting step is gonna be more along the lines of learning and educating yourself on the thing that’s going to produce money later.

Then the growing part is actually getting out there and starting to do deals, starting to acquire properties, and we’ve talked about this on previous episodes. It’s gonna be a trickle on the front end with real estate. It’s not like you’re just gonna do one deal and be rich overnight, but if you keep executing, this is like the growth phase, keep acquiring and or syad if that’s your thing.

At some point, uh, you’re gonna be able to kind of kick back and just collect the cash flow and maybe eventually sell, if that’s your exit plan or just cashflow. until you kick the can and give it all the kids. Um, and that would be the, the plucking phase when you’re actually kind of living off the fruits of all those years of acquiring and building.

So yeah, it’s

[00:14:53] Anthony: kinda how I thought about it in full disclosure. Like this is not like a well thought out framework. It was literally just this morning in the shower, like I was just thinking about like, what are the different [00:15:00] phases and then breaking that down of like, okay, in the plant, in the, in the grow, in the pluck phase.

What are those key money making activities that you have to do on any given day? Mm-hmm. to plant the seeds, to grow those seeds and then pluck the seeds. Okay. And so what, and we can take this any direction we really want because it is such a loosey goosey, um, framework still, but, um, what would be like for you in terms of like the planting phase do you think would be like key money making activities where like, that is gonna make me money at some point and so it’s important that I do.

[00:15:33] Dan: Uh, the first thing that’s coming to mind for that is gonna be, um, reading and or learning some somehow, uh, whether you like to read or listen or, or consuming some sort of educational content. Um, that’s something that should pay dividends later at some point. Hopefully, I mean, unless you’re just reading garbage.

But, uh, there’s reading and then there’s, uh, relationships. Creating and forming new [00:16:00] relationships. I’d put in the planting phase. And then the growth stage would be like kind of maintaining and growing those relationships. But reading and relationships are the two that, um, pop to mind immediately. Mm-hmm.

[00:16:10] Anthony: Yeah, I think learning is a huge part of that. The, um, and if you’re in, if you’re outside of real estate, cause real estate estate’s so different than I think a lot of other businesses in a lot of ways, it’s pretty much the. But in a lot of ways it’s also very different. Well, I think those

[00:16:23] Dan: two

[00:16:23] Anthony: should apply to anything.

Well, the learn. Yeah, the learning and the networking. Totally. Yeah. So then in the growth phase, what’s the product or the thing that’s like, that’s growing and like, how are you thinking about that? This is

[00:16:36] Dan: probably where it’s gonna get more real estate, but um, yeah, the actual growing is taking that knowledge you’ve acquired and putting it into action.

Trying it out and seeing what works and what doesn’t, and going through various iterations of your version of what you read about, cuz uh, your version of whatever concepts you read about are, is probably gonna be a little bit different than what you actually read about. Um, I can’t remember what book we were unpacking when we were looking at the, the concept of [00:17:00] maps.

What book was that?

[00:17:02] Anthony: Oh, like the map is not the territory. Yeah, exactly. That’s uh, mental models, right? That’s, um, Farham Streets great mental models. Volume one or two. Yeah.

[00:17:10] Dan: So like, it’s a great, it’s, you could sit down and read any book on real estate or investing or whatever your business is, and then when you actually go and try to execute on that, it’s probably gonna be different than what you read.

But there should be some nuggets you can pull out and apply. So the growing phase would be just putting things into action, trying ’em out, improving, and obviously continuing to learn. And then with the relationships, it’s really about, um, curating those. Cuz just meeting somebody who’s important to provide value to you at some point isn’t enough.

You’ve actually gotta form a bond, uh, with that person. Provide value to them, give to them at some point. down the road that should

[00:17:48] Anthony: pay off. Mm-hmm. , what would, so I, I guess I think about it a little bit differently, but we, I think we’re on pretty much the same, we’re reading the same book. I don’t know if we’re in the same chapter, but, uh, the way I think about it is a little [00:18:00] bit more like the seed or the, the, the planting phase is going out there and getting that first property.

And like, it’s the potential of money cuz you bought this thing, you have this business as product that can make you money. But it’s, it’s not yet. Like you just took on a lot of debt and you, you actually just gave up a lot of money. Probably didn’t make a lot of closing. So then when I think about that planting phase, it’s like what are all the things that have to go, have to happen for you to even get the seed and then get it into the.

And so like the fertile soil would be like the education and the knowledge and like the ability to actually execute it. Getting the seed is like the, the relationships with lenders, brokers, sellers to like get the deal. And then when I think about the growing, that’s when I get to like the operations side, I guess I start thinking about like property management.

Like what are we, what are you doing on a day to day basis with that seed so that it’s, it’s humming along and that’s like creating your systems and your process. So that this seed can, can flourish in an [00:19:00] environment conducive for growth. And then the plucking is finally like, what are the ways that we can get money out of this now?

And like one of the, one of the interesting things that I think maybe a lot of people don’t think about in the beginning of their business or real estate investing is like, when are you gonna take money and how are you gonna take money? Yeah. And like, how are you gonna reinvest it back into your garden?

[00:19:18] Dan: Yeah. So I think it’s, yeah, we’re saying really similar stuff, issues. I’m looking at it from like the zoomed out version of. Your entire career and you’re looking at it zoomed in on like, you know, one, one building. Mm-hmm. plants grow, pluck for this, this asset, not your, your life as a whole. Mm-hmm. more or less.

So, no, I think that’s, uh, that’s another good way to look at it because I think a lot of people think that the planting stage with respect to like the single deal analogy is pretty much everything. Mm-hmm. , and then they neglect all the things that need to happen for however long you hold that. , whether it’s a quick hold for a couple of years or if it’s a decade, or you hold it for your whole life, like that’s the [00:20:00] meat and potatoes of it.

And then the next most important question is, are you going to sell it? Are you gonna refi it? Are you just gonna take all the cash flow and not put any back in the building? You know what, what’s the exit plan? Mm-hmm. ,

[00:20:11] Anthony: how do you make money here? The, um, so then in thinking about like, what are your money making activities in each one of those phases, it’s gonna be, it’s gonna be slightly different, but I think to keep a healthy garden, you have.

Plants probably at all different phases, right? Like you have new seeds that you’re planting, you have some that are still growing as a teenager, wheat plants, and then you have like the full flown trees that have their, their apples and the horticulture

[00:20:36] Dan: enthusiasts are probably like, no, no, no, no, no, no.

That is all wrong. You’re actually

[00:20:40] Anthony: in grass seasons. Yeah, well there’s seasons, but there are, there not all plants are the same age. I think,

[00:20:46] Dan: I don’t know. I mean, there’s, there’s some

[00:20:48] Anthony: trees that like bearing fruit that have been around for a bit and like some, some flowers that are pretty new to the game there.

[00:20:53] Dan: Full disclosure, I’ve never owned a plant that I’ve kept alive. Even when I’ve converted app that tells me [00:21:00] exactly what to do and when to keep it alive, it still is not with us anymore.

[00:21:03] Anthony: I’d ask for my money back from that app. It was a free

[00:21:06] Dan: app. Oh. Uh, and it was supposed to be one of the easiest. It was a fiddle fig leaf.

Allegedly. One of the easiest

[00:21:12] Anthony: plants to keep alive. It’s hardest to kill is what they. You did it. I did

[00:21:16] Dan: it, man. It just got so sad. Anyways. Um,

[00:21:20] Anthony: but in terms, okay, so in terms of money making activity, I can’t keep anything alive either. Um, so the number, so if we’re thinking about this in the, the planting seeds through the way that I was thinking about it, which is like getting that property, then your money making activities is like you need to be talking to sellers every day.

Or brokers, you need to be talking lenders under, like you need to be like readying the soil, making offers you gotta be making. Yeah, that’s a good one. Making offers. And then when you get to the growth phase, which is now the operations side, that’s like, that might be hiring, that might be systems creation, which are like completely different things.

Than what you have to do in the beginning of like cold calling, right?

[00:21:58] Dan: Yeah. Yeah. And honestly, now [00:22:00] when you think about it from that perspective, I mean, you should be doing some of those things before you get the thing. I mean, you don’t want to get your team after you buy the thing cuz it’s really hard to build a team.

So you wanna get that done before you get the asset. Um, I mean, it depends on what you’re doing. If you’re buying big stuff, if you’re just doing your own stuff with your own money and you’re getting small stuff, then you know it’s probably all you, early on, you are the team. Mm-hmm. more than likely, but yeah.

If you’re syndicating deals, you’re doing large ones, then you probably wanna have those team members in place prior to taking ownership of a thing.

[00:22:30] Anthony: Yeah. I guess the, the next way that we could look at this is through syndications and raising capital of like the seed. Is that the, the content that you’re alluding to?

Yeah. Like putting out content for investors to engage with and see your brand, see your company, and then the growing and the nurturing is like the, the relationship that we now build with them and like how do we, uh, foster that over. So that eventually that comes to the plucking, which is getting them to actually invest into an, into [00:23:00] a deal.

Mm-hmm. and all those have to happen. Like the first one, the planting. That’s really, they have to be aware of you. Yeah. To the, the, the growing is they have to then like you and be like, nurtured by you,

[00:23:12] Dan: and usually I think, consume a decent amount. If they’re not local, you, you’re not meeting them in person.

If it’s more of like an online thing, they, they, they probably gotta consume a lot of your content. To get to that point? Yeah, I would think so. Um, it’s not all gonna be one-on-one conversations. This is one of the beauties of all the tools we have at our disposal these days. Um, they’re probably gonna need to listen to a lot of podcasts, read a lot of articles, read a book if you have one.

Um, you know, they’ve gotta consume a lot of your stuff before they get to that point. So,

[00:23:40] Anthony: um, I wish there was a way that we could, when a new investor comes into our. Funnel, let’s say, or into our ecosystem for us to figure out how much of our content did they consume before they felt comfortable enough to one, approach us and learn more about investing with us.

Or then two, to actually take the massive step of investing with [00:24:00] us. I think that’d be really interesting data, but there’s no way of getting it. You

[00:24:04] Dan: could ask, but it probably

[00:24:05] Anthony: wouldn’t be it accurate. . Yeah, it wouldn’t be, I’m sure piece of data. People would be

[00:24:07] Dan: like, what? Um,

[00:24:08] Anthony: I don’t know. Unless it was none.

Unless they were like, I literally just saw a billboard . I’m like, where’d you see a billboard? We all,

[00:24:15] Dan: we don’t have one. We don’t have one card, but that’s not

[00:24:18] Anthony: us. Sweet. So what do you put up a billboard for us? Um, anyway, that’s my, that’s my How do you grow a money tree concept framework? I don’t know if this is even helpful.

There’s probably a lot of holes in it because it’s not flushed out. Like I said, it was, it was, it was a shower baked idea.

[00:24:33] Dan: I thought you were gonna pitch me on some sort of mlm. I can do that. You were gonna try to sell me some sort of, I got. Oh, soap. Okay. Yeah, some soap. I wanted to buy an abundance tree.

Oh, do you not have that, sir? I

[00:24:43] Anthony: only got soap. Get outta here. Dang. I’m sorry. With durden. Damn it. Um, I don’t know where to go with that because you said that as like an insult, but now I’m, I I was kinda like, cool. Yeah. Does that mean I’m a fiction of your imagination? Does that, that assumes

[00:24:59] Dan: I’m the

[00:24:59] Anthony: narrator.[00:25:00]

Yeah. . So the, so the audience right now you might be, they’re like, you’re literally the voice in my ears. Yeah,

[00:25:07] Dan: I might be. You don’t, well, the narrator didn’t have a name and I’m Dan, so. Oh. Or am I Cornelius?

[00:25:11] Anthony: I dunno, I dunno. I’ve yet to see your birth certificate. I’ve been asking, I’ve been asking for the good people.

It’s out there. Don’t worry. Yeah. Huh.

[00:25:19] Dan: Uhhuh. It’s a thing.

[00:25:21] Anthony: Anyways, let’s, uh, let’s wrap this up. Right. I think, uh, I think we, I think we did enough. Um, dunno if it was good, but we echoes. Um, book

[00:25:31] Dan: res. You recommend Fight Club, all those references. We just,

[00:25:33] Anthony: honestly, fight Club is a dope

[00:25:35] Dan: book. Yeah, I haven’t read the book.

I’ve seen the movie about 9 million times. I should read

[00:25:39] Anthony: the book. Yeah. Who wrote that? Was that Chuck Pollick? I’m not sure. I think that was, I think that was Chuck. Um, Chuck has a bunch of books. and they’re crazy. What else did he write? Um, I cannot remember the names of them off top of my head cuz he names ’em a lot.

We’ve heard of like weird things. Yeah. There were some other ones that sounded familiar. One has a, I remember I have one of his books that [00:26:00] has like these gigantic lips on the cover. That’s, that was a movie as well. Like Monster something or not, it’s not the title of Monster or something, but it had something, I don’t know wasn’t

[00:26:10] Dan: uh um Oh, what’s his.

Sam Rockwell in the movie version of that book. Cause I feel like that, oh, maybe that lip covers sounded, it’s ringing a

[00:26:20] Anthony: bell. Yeah, that book was not very good. I’ll be honest. But his stuff is like, so his stuff reminds me of like, hunts Thompson. Okay. Where it’s just like, kinda weird. Kind of weird. You’re like, what am I reading?

I’m on a trip right now. But fight club’s good. Weird though. I mean, yeah, go fight club. It has nothing to do with real estate. It has nothing to do with money. Trees. Um, you know what? Take a break. You owe it to yourself. Um, Kick back on the, on the knowledge. You got

[00:26:45] Dan: enough. You listen to you listen to

[00:26:47] Anthony: us. So go chill Gorie Fight club or watch it.

Um, I won’t complain either way. Any, any parting

[00:26:53] Dan: words? That’s all I got. Uh, buy an abundance tree. Um, and then actually go do work. Don’t just wait [00:27:00] for the abundance tree to do its thing. Go do work.

[00:27:02] Anthony: All right, well, let’s let them go. Uh, we’ll see you guys in the next episode. Go do work.

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