Growing your real estate portfolio can be really hard. And there are often a few misconceptions when it comes to the amount of work required.
People often underestimate the amount of work it takes to BUILD your portfolio…
And then they overestimate the amount of work it takes to MAINTAIN your portfolio.
There is a murky middle area that you don’t want to get stuck in. Where you’re not putting in enough work to actually grow your portfolio, and you’re putting in too much work to simply maintain it.
This middle area is kind of a death zone for a lot of real estate operators. It’s very easy to get burned out because you won’t see the results you’re looking for. You’ll eventually run out of energy.
If you allocate your energy properly, in both the building and maintaining stages, you can scale your portfolio fast!
So, how do you build a real estate portfolio?
Find out on this week’s bonus episode of Multifamily Investing Made Simple!
LEAVE A REVIEW if you liked this episode!!
“People underestimate how much work it requires to get big and get that growth. But they overestimate how much work it takes to maintain that level.” – Anthony Vicino
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The Hardest Part Of Building A Real Estate Portfolio
[00:00:00] Anthony: Most people vastly underestimate the amount of work required to build a big business or a big real estate portfolio. So I was listening to a podcast the other day with Alex Hermo, and he was talking about. Fitness, he’s this big Jack beat. I don’t know if you’ve looked at him, but he has these big muscles.
He used to be a bodybuilder, must used to be way, way bigger. He’s talking about how these days, he only works out two, maybe three days a week and he pretty much eats whatever he wants to. And a lot of people find it hard to believe cuz he still looks like just a jacked muscular lumber jack. But the truth is, people.
Underestimate how much work it requires to get big in bulky like that, or how to get those, that growth. But they overestimate how much work it takes to maintain that level. So it’s really, really hard to grow and put on [00:01:00] muscle. It’s hard to grow a business like these analogy. It crosses over. It’s hard to do these things and it requires probably a lot more work, a lot more.
Then you think it does, but once you’ve built it, once you’ve gotten to a certain level, maintaining the business is far, far easier and requires less energy than most people even realize. I want to talk about this because if you’re not careful, you’re going to find yourself in the murky middle. Where you’re doing more than is strictly necessary to maintain your business or your real estate portfolio, but you’re not doing enough to stimulate the growth.
And that’s important because if you’re in this murky middle and you’re not overstimulating and causing growth and you’re doing, you know, far more than is necessary just to maintain, then you’re, you effectively have a lot of wasted energy. And so what we want to do is if you wanna maintain and you’re not interested in growing, we need to find what that minimum threshold of work.
So we can stay there and it’s probably far, far less than you think. That’s the two week, uh, two days of working out per week. If you want to grow your business, which I [00:02:00] would suppose most people listening to this want to do, well, then you need to be putting in way more work than you probably even realize.
You’re probably somewhere in this murky middle where you’re doing more than the minimum, but you’re not still quite doing enough to stimulate new growth. When we talk about what it takes to go and get new, new assets for your portfolio, People underestimate how many conversations you have to have with brokers, with sellers, with lenders, with investors.
This is a constant process, and it’s not just talking to a broker once a week and then hoping that’s gonna turn a deal or talking to a seller once a week. We’re talking about talking to 10 brokers, 20 brokers, a hundred brokers. Every single day. And that’s a crazy concept, right? Like if you started thinking about, Oh wow, if I talked to, if I was talking to one broker per week before and now I’m doing say, 20 brokers per day, you are doing hundreds of brokers per week, more than you were doing.
Prior, Will you see results? Will you see [00:03:00] growth? Very likely. But it’s not enough just to say, Okay, I’m gonna, I’m gonna do three times more, so now I’m gonna do three times more brokers this week than I was doing before. Like it takes massive action to see massive results. And so I wanna share that with you because my guess is if you’re like most people, and I’ve found myself here, Far too frequently.
I don’t wanna admit it, but it’s true where you find yourself doing more than is necessary to maintain the business, but not nearly enough to grow the business. And that’s fine. As long as you realize that you’re in that murky middle, you’re wasting energy and you’re not doing what’s necessary to actually grow.
If you wanna grow, I encourage you to sit down and look at, like, audit. What are you actually doing right now in your business? What are the, the primary growth indicators that you’re, you’re tracking your, your work, your output through? And then look at it objectively and. , Is this enough? Should I be doing, could I be doing more?
What would it look like if I 10 x that? What if it looked like if I 100 x that? And just by asking the question, how would I 100 x this? Now you’re starting to put your subconscious mind, [00:04:00] You’re looking for solutions rather than just assuming that you’re at the top of the, uh, the top of the game. And this is really interesting, but you see this all the time with athletes who move from one level of play to the next.
So if you’re a high school athlete and you’re at the top of your team in a small town, and then you go to college suddenly wow. The. The quality of play is so much higher. People are stronger, they’re so much faster. They’re working so much harder. And at first, when you’re a freshman, sophomore, it takes a lot of time to adapt and, and realize, Oh, you’re not doing nearly enough.
By your junior, senior year, you start to get caught up and you start to acclimate to that new environment to like, this is the amount of work required to be at this level. Right to have grown and you start getting locked into that. Now, if you make the jump from, you know, college to say the NFL or to the pros, now it’s a whole different level.
People are moving so much faster, they’re so much stronger, they’re working so much harder. And your expectation of what it meant to work hard before is completely obliterated. So as you move through these levels of, of life, of business, of investing, you start to realize, You could always be doing more.
Now, I’m not just saying, I’m not just an advocate of just [00:05:00] hustling and like the hustle pouring culture of like rise and grind and get after it. And like if you’re not bleeding from your eyeballs, like you’re not trying hard enough and go only sleep at four hours a week, I’m talking about making sure that what you’re doing is effective.
And usually if you’re not skilled in, especially in the beginning, because you’re gonna lack. The way to compensate for that to overcome that is through sheer velocity, through sheer grunt work, through sheer repetition. I wanted to share this because I know it’s a message for myself as well, which is, Hey, don’t get complacent in this murky middle.
It’s a horrible place to be because one, you’re spending more energy than is necessary, and you’re not stimulating the growth, and you’re also not just simply maintaining. Get in alignment with what it is you’re trying to accomplish, and then make sure that your actions map to that desire. Outcome. So if you found this valuable, make sure that you hit subscribe.
You hit that like button so that you get notified whenever we have new content dropping. And we’ll see you guys in the next video.[00:06:00]